60 years of innovation power…

…and it goes on and on!

  • Mirror Gloss 24h

    2015 – Mirror Gloss 24h

    Experience irresistible glossy hair with 24 hours staying power*! New Schauma Mirror Gloss 24h with liquid Micro-Crystals adds spectacular mirror shine and a dazzling sparkle for 24 hours*.

    * in combination with the daily Gloss-Care

  • Brand Relaunch

    2015 – Brand Relaunch

    New Schauma for the next level in hair strength! The improved high performance formula with 'intensive-strength-protein' and 'advanced-protein-refill-technology' delivers perceivably stronger hair for 100% strength! Now with attractive new design!

  • SuperPower!

    2015 – SuperPower!

    Schauma SuperPower! is the first shampoo for superheroes only! The high-performance super-turbo formula with Guarana Extract caters for a strong energy kick – the perfect hair care for any superhero out there!

  • Express Treatments

    2014 – Express Treatments

    Building on the success of the 1-minute treatments, Schauma now offers the rich care treatments in new convenient format of 20ml size. Well-cared hair in 60 seconds only!

  • NectarNutrition

    2014 – NectarNutrition

    Schauma NectarNutrition is Schauma's 1st shampoo with selected floral nectar. The luxuriously indulging care transforms even the most depleted hair into amazing velvety soft hair. A nourishing hair care as rich as nectar your hair will love!

  • Sports

    2014 – Sports

    The latest innovation for Men from Schauma! 

    The 48 hours power boost formula with Carnitin-T and protein recharges hair and body for an extreme freshness-kick. Give 100% again, not only in sports.

  • Fresh it Up! Weightless Care-Oil

    2014 – Fresh it Up! Weightless Care-Oil

    Introducing Fresh it Up! Weightless Care-Oil, Schauma now extends the successful Fresh it Up! product range.   Developed for fast greasing roots and dry tips, it nourishes the hair without weighing down. For anti-split ends and immediate suppleness.

  • Keratin Strong

    2014 – Keratin Strong

    The powerful formula with Keratin-Structure-Complex features 2x Keratin to strengthen hair fibers. For ultimate strength providing up to 20x less hair breakage*. Stop powerless hair!

  • Pomegranate Limited Edition

    2014 – Pomegranate Power Ltd Ed

    The first shampoo from Schauma voted by its facebook fans. Powerfully strengthened hair combined with an invigorating pomegranate scent make this shampoo a winner. More than 10,000 facebook fans decided - Pomegranate Power is their favourite!

  • Beauty Oil

    2013 – Beauty Oil

    New Schauma Beauty Oil with its weightless formula nourishes the hair by delivering instant gloss and suppleness. It is the perfect partner for every hair style without weighing down or leaving residues.

  • Fresh it Up!

    2013 – Fresh it Up!

    Schauma's first youth line cares and smoothens the hair down to the tips while preventing the roots from quick regreasing. The formula with passionflower milk delivers irresistible scented, fresh and cared hair.

  • Kids Detangling Spray

    2013 – Kids Detangling Spray

    Schauma develops its first Kids detangling spray for immediate combability, answering to all those little girls whom hurt brushing her hair.

  • HIT Product 2013

    2013 – Award 'HIT Product 2013'

    Schauma Cream & Oil was awarded to the top 3 of the ' HIT Products 2013' from the food trade. This award, which honors the most successful new products within the last 12 months, is based on a representative survey of approximately 850 decision-makers in cooperation with the research institute IRI Information Research and Innofact plc.

  • Most trusted brand

    2013 – Award 'Most trusted brand'

    Schauma enjoys a high level reputation among German consumers and wins the Pegasus Award as 'Most trusted brand' for the second consecutive time. Awarded once a year by the Reader's Digest Magazine, Schauma is ranked #1 out of 116 brands within the hair care category.

  • ÖKO Test

    2013 – ÖKO Test scored 'very good'

    Schauma Baby shampoo & shower gel receives score 'very good'. (ÖKO Test annual report cosmetics 2013)

  • Comeback of the year

    2012 – Schauma's Comeback of the year

    Schauma brings the classic 'Egg Lecithin' as Limited Edition back onto the German market - available as shampoo and conditioner.

  • 2012

    2012 – Brand Relaunch

    Following the goal of constantly providing consumers with best and innovative solutions, Schauma reinvents all the formulas and refreshes the design according to the latest trends. Schauma contains for the first time Intensive Care Proteins

  • Schauma History 2011

    2011 - Schauma introduces new applications

    The Care Spray gives instant combability without rinsing. It deeply penetrates the hair fibers and seals the hair.

    The Dry Shampoo refreshes and cleans the hair without water. For a clean hair feeling in between and a longer lasting hair styling

  • 2011

    2011 - Schauma's Comeback of the year

    Schauma revives the classic variant " Apple blossom" shampoo limited edition in Germany


  • Schauma History 2007

    2007 -  Brand Relaunch

    With the new design and right product solutions for every hair care need, Schauma represents itself in a more modern design. The secret of the new formula is the special Intensive-Care-Vitamin. For 100% strength and 100% shine down to the tips.

  • Schauma History 2004

    2004 - Schauma is chosen by consumers as the most popular shampoo brand in Germany in the category Dynamic Product Brands!

  • Schauma History 1997

    1997 - No more tears!
    Now also the smallest consumers have their own Schauma. The new Schauma Kids, an especially mild shampoo for children, is launched and immediately becomes the market leader in the children's shampoo sector.

  • Schauma History 1996

    1996 - Schwarzkopf is taken over by Henkel and Schauma receives a new look. Plus the Schauma experts develop the new Strengthening Vitamin that cares your hair down to the tips

  • Schauma History 1987

    1987 - Schauma launches its first line of conditioning rinses with immediate success and its first treatments, 2in1s, foambalms, and the concentrate Schauma Plus in 1992.

  • Schauma History 1970

    1970 - Schauma further broadens its assortment, becoming the family shampoo par excellence. From now on the legendary Schauma Family is printed on the label

  • Schauma History 1967

    Relaunch 1967 - Schauma is given a new look. From now on the distinctive drop-shaped plastic bottle has pride of place in consumers’ bathrooms.

  • Schauma History 1962

    1962 - Schauma adds further expertise to its portfolio by defining specific hair types and complementary ingredients to best suit each consumer’s hair care needs. In this context, shampoos with natural ingredients, some of which are still today’s classics, are developed: e.g. 7 Herbs Shampoo.

  • Schauma History 1949

    1935 - Schwarzkopf launched Schauma, the first tubed creme shampoo - a revolutionary product innovation that triggered the shampoo mass market in Germany.

  • Schauma History 1927

    The first liquid shampoo (alkali free) was created

  • Schauma History 1903

    The first powder shampoo was created

  • Schauma History 1898

    Company foundation of Schwarzkopf as a chemist in Berlin