1970s 
Establishing the family brand. ‘Schauma’ broadens its assortment, becoming the family shampoo par excellence. From now on the legendary ‘Schauma Family’ is printed on the label. The established image of ‘the mother washing her daughter’s hair’ is still recalled by consumers today.

1975 
From now on: ‘Schauma does not only clean gently and thoroughly, it cares for the hair – right down to the tips’.

1977 
Schauma gets on the flower-power bandwagon with the launch of its fruity fragrances: such as ‘Schauma Apple Blossom’, which becomes an immediate hit.

1980s 
Sees continued international expansion.

1987 
Schauma is constantly improving its performance underlined by a new appearance. From now on, Schauma is only sold in 400ml bottles instead of 500ml bottles. In line with the rising interest in body care and the trend towards specialist products, Schauma launches its first line of conditioning rinses - an instant success.  

1989 
Schauma celebrates its 40th birthday with a special birthday edition.

1989 
Schauma expands its business to Eastern Europe and is now available in Hungary, Poland, Czech Republic and Slovak Republic.