1949
The brand name ‘Schauma’ is born. Schwarzkopf launches Schauma, the first tubed cream shampoo - a revolutionary product innovation that triggered the shampoo mass market in Germany and quickly became synonymous with the word shampoo.

1950s 
Sees a rising new star.

1958 
Schauma soon becomes a classic brand as Germany’s favourite shampoo. 

1960s 
The real establishment of Schauma the Brand.

1962
For the first time, Schauma defines specific hair types and complementary active ingredients that best suit each consumer’s hair care needs. In this context, Schauma develops shampoos with natural ingredients, e.g. ’7 Herbs Shampoo’, often regarded as today’s classic. 

1967 
With its re-launch, Schauma is given a new look. From now on the distinctive teardrop-shaped plastic bottle has pride of place in consumers bathrooms.